Bad news, people. By the middle of January, one in ten people have already abandoned their New Year’s resolutions. Actually, it’s a little earlier than the middle of the month, with January 12 an unofficial “Quitter’s Day.” But it gets worse. Only 8 percent of those making New Year’s resolutions actually achieve them. If you read our recent post about cannabis acting as a secret weapon to help you nail those resolutions, you’re already ahead of the game. Interestingly, a thriving little cottage industry in the overall cannabis world is linked directly to health and wellness. And that’s good news for those of you trying like crazy to make those admirable health and wellness resolutions stick.
Cannabis & Wellness
When it comes to edibles in particular, the average consumer may surprise you. If you’re picturing a twenty-something living in his parents’ basement, think again. The average age of an edibles consumer is 42, and the goal isn’t necessarily recreational. From calming anxiety to managing pain to relaxation, many people are consuming cannabis for reasons specifically related to health and wellness.
Another key demographic driving cannabis wellness? Women. More and more, women are turning to cannabis to manage symptoms relating to menstruation and menopause. They’re also spending on infused wellness items, everything from skin care products to edibles. There’s even a Goop-esque cannabis magazine for women, appropriately titled Miss Grass, that mixes educational information with relevant lifestyle content.
It makes sense. In the midst of the opioid crisis, people are seeking non-toxic, plant-based, holistic remedies for a variety of conditions and the entire self-care sphere. And then there are those good ol’ New Year’s resolutions. Among the most common resolutions are improving fitness, losing weight, eating better, and getting quality of sleep. And even with the multi-billion dollar fitness industry promising a shake or a pill or a wrap to help people make all of this happen, people are wising up.
That’s the thing about cannabis. It’s not a quick fix, or a miracle pill. But with compounds like CBD, it is pretty miraculous. Studies have linked it a plethora of benefits:
- reduced pain and inflammation
- reduced anxiety and depression
- reduced acne
- neuroprotective properties
- improved heart health
And with cultivators becoming savvier, there are multiple ways to enjoy CBD and cannabis as a whole. From edibles to topicals to subliguals, there are lots of ways to consume cannabis that makes it perfectly suitable for those health and wellness goals.
So when you’re struggling to get to the gym because of that sore back, or you’re fighting insomnia again, or you’re caving to the call of the drive-thru for the third time this week, remember this. Cannabis could be the game changer you need to see those resolutions through. We know you can do it!