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Welcoming Our Newest Athlete Ambassador

First came Teal and her bike, and then David with his short-distance running. Now, we’re welcoming Jason Akio Safarik into the athlete ambassador fold. The recreational endurance athlete is kicking things up with a move to competitive distance running, and his eyes are on the 2020 Olympic Trials. Along the way, he’s on board to spread the word about the athletic effects of CBD and cannabis as a whole. And we love him for it. Read more

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Betting on Mountain Bike Tourism (And Cannabis)

When Travel Nevada and the Carson City and Ely City Bureau of Tourism put together a crackpot team of cyclists, historians, and trail whisperers to check out some of the trails crisscrossing Nevada’s Highway 50 – you know, the stretch poetically described as “the loneliest road in America” by Life magazine in 1986 – Teal Stetson-Lee was obviously on the list. The six-day trip, known as the “Nevada Highway 50 MTB Road Trip,” was an exploratory effort into embracing mountain bike tourism here in Nevada. We caught up with our original athlete ambassador to hear all about it, and we can tell you this – we’re totally on board with this mountain bike tourism thing. Read more

The Running World has a New Cannabis-Sponsored Athlete

Competitive running – and cannabis? It may seem a little counter-intuitive at first glance, but David Barbano is living proof that there’s a powerful connection.

The South Lake Tahoe resident and cannabis activist is a short-distance runner with a wildly impressive record. After jumping into his very first race in 2012 with zero training – a grueling seven miler with a 3000-foot vertical climb – David was physically spent. And mentally hooked. Read more

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Meet Professional Cycling’s First Cannabis-Sponsored Athlete

Teal Stetson-Lee is a professional mountain biker and cyclocross racer, and these days, she’s tearing it up on and off the mountain. The girl is a trailblazer, and we aren’t talking about trails on the mountain. Right now, Teal is scaling another mountain, as the first professional cyclist to partner with a cannabis company.

Spoiler. It’s this cannabis company. Read more