There isn’t much that can be done to make the Offbeat Music Festival any cooler, except maybe add a cannabis sponsor. In that case, 2018 was the downtown music festival’s best year yet – that’s the year Kynd Cannabis Company and Mynt Cannabis paired up as the event’s exclusive cannabis sponsor to hand out swag and coupons, help support and promote the festival’s extensive line-up, and generally get in on the action. It was so much fun, we can’t wait for next year to do it all over again.
Cannabis + OffBeat = Awesome
Offbeat is billed as a weekend of music discovery here in Reno. Dozens upon dozens of bands and solo artists from here in town and all over the country come to jam at a series of downtown and midtown venues, like Chapel Tavern, Ceol Irish Pub, St. James Infirmary, The Saint, Shea’s Tavern, and many more. There was also a midtown block party on Saturday night, stretching from Junkees to Recycled Records to Sup, plus a few other spots, for festival attendees to catch some acts and mingle between shows.
As the exclusive cannabis sponsor, Kynd and Mynt were all over this event – literally. Our Thursday night favorites had to be Mapache, a mellow, cultivated indie acoustie band from Los Angeles, Moondog Matinee – shout-out to the local guys! – and Howlin Rain, who finished the night on a high note. On Saturday, we were at the Visionary lounge, which served as the artist check-in venue and general hangout for everyone sporting a VIP wristband. Kynd had a dedicated spot to welcome the artists and hang with the crowd. KWNK 97.7 ran a live broadcast from Visionary and there was also food from Chuy’s and fresh, made-on-the-spot paella to keep everyone fueled up. In a word – excellent.
At Ceol Irish Pub, Kynd and Mynt had another dedicated spot, and we had a great time watching Margo Cilker and the Jesse Daniels Band get the party started. But the real star that night was Roselit Bone. This incredible act had a huge band with trumpets and violins, and they threw down with a loud, wild show that had everyone pushing tables to the side to make room for dancing. In between acts, our staff was on hand to spread the Kyndness by answering questions about our brands and passing out dispensary coupons. A couple of our go-to brands, Willie’s Reserve and Kanji, were also out and about, handing out swag and generally representing. Our roving team hit up various shows and venues during the entire three-day event, and folks were lining up to snap photos in our branded frames.
The local bands were truly amazing and gave the crowd a good dose of local pride. Failure Machine had a tribute to Bill Withers, while Jake Houston – a local boot maker in addition to being a talented musician – jammed with Jesse Daniels in a dedication to Willie’s Reserve, which was particularly awesome.
Kudos to the organizers and promoters behind Offbeat for a job very well done. It was an amazing festival this year, and any time we can support the celebration of arts and music, we’re all in. Let’s do it again next year!